Kingsland Convention & Visitors Bureau Expands Sales Team

Kingsland Convention & Visitors Bureau Expands Sales Team


New Sales Manager Has Over 20 Years of Hospitality Experience

Kingsland, Georgia - October 8, 2009 -
Kingsland Convention & Visitors Bureau (KCVB) proudly announces the addition of a new member to its sales team. Working under the direction of KCVB Director of Marketing Janelle Kjensmo, Ms. Dawn Roberts joined the team on September 30, 2009 as the new Sales Manager. Together, Kjensmo and Roberts will cultivate a new level of interest with group tour planners and leisure travel groups to bring additional overnight stays to Kingsland. In addition to assisting in outside sales reach, group travel planning, and representing Kingsland at trade shows, both Janelle and Dawn will continue to work closely with local hotel, restaurant and retail hospitality partners in maintaining business rapport.


Dawn Roberts, a former graduate of Camden County High, recently relocated back to Camden County to be closer to family. Dawn's background in the hospitality industry is derived from her position as a sales manager for both Radisson and Holiday Inn hotels, as well as holding the position of National Sales Manager for a distinguished resort and spa in Michigan. Throughout her 20 years of experience, Dawn has gained extensive experience in working at tradeshows, coordinating group travel, business meetings and conventions, and welcoming guests to the hotel. In her new position, Dawn will be responsible for planning, directing, managing and executing the outside sales function for the KCVB.
"Dawn brings the department over two decades of experience and networking contacts in the hospitality industry," said Tonya Rosado, Director of the KCVB. "Her enthusiasm about sales and knowledge of the industry are a huge asset in developing relationships with key outside partners in bringing additional tourism revenues to Kingsland."

In her first few weeks on the job, Dawn will be traveling to North Carolina to represent Kingsland at the Annual AAA Travel Conference. AAA Travel Conference is an annual gathering of AAA travel counselors and staff to learn what new offers are available as well as new things to sell to their members. This tradeshow will allow Dawn to meet with over a hundred AAA travel counselors and provide visitor information that they can take back to their offices and pass on to their membership.

"The addition of a sales manager allows us to expand our strategic sales tactics with the promotion and increased exposure to the group tour market and trade shows," said Janelle Kjensmo, Marketing Director for the KCVB. "Our goal is for Kingsland's hotels to see an increase in overnight stays and I believe with Dawn's experience and individual talent we will see results!"

"I have a passion for the tourism industry and am thrilled to be working with the KCVB and representing our area," said Dawn regarding her new position. Dawn's office is located in the new Kingsland Welcome Center located off of Interstate 95@Exit 3. She can be reached at (912) 729-5999 or at Dawn@VisitKingsland.com.